Last week, I introduced you to the social media listening and publishing application Commun.it. We learned how to set up campaigns and walked through the Actions dashboard of recommended interactions to handle. It was great.
Today, I want to show you Commun.it’s Lead and Community tabs. The first helps you identify members of your audience that are ripe for outreach, whether for a sale, for a partnership, or as a potential clients. The second, my personal favorite, breaks down your audience into action groups, suggestion who to follow, who to unfollow, and who you need to re-engage with. Most important, it tells you why. With the click of your mouse you can understand your audience members better and know why Commun.it recommends to connect with them for example.
Whala! No more flipping back and forth from your chosen social media listening and publishing to and your Twitter or Facebook account. All the information you need is pulled into Commun.it, from when someone last tweeted to the days and times they liked something you posted.
by Ed Carpenter — Contact me for help with your content strategy.