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What is A/B testing?/ ¿Qué es el test A/B?

Marketing Planet Blog

You are working on your first email marketing campaign and suddenly you come across something called “A/B testing. What it is? Very roughly speaking it’s “sending out two variations of one email and seeing which one is the one that gets the most clicks.” Well, it’s kind of like this. Why would you want to do such a thing? A/B testing gives you the chance to “perfect” your message to better increase the chances it’ll get opened, in other words, to optimize your campaigns. It keeps you from wasting time putting together emails that have little chance of getting opened. What can you test, you ask? In general, you can test the subject line, the “from name” info, the time of sending and the body content (within this area, colors, call for action, images, and more). Check your email marketing provider for details.
Step 1- Decide what to test. Will it…

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How Social Can Help Your SEO

Social media risingDuring a recent OakTech Talk seminar with Beth Kanter, author of the “Networked Nonprofit,” someone asked whether their nonprofit had to be on social media. Well, you don’t have to do anything. But whether you work for a nonprofit, private university, or small business, you have a valuable message to communicate to clients and customers.

Kanter’s advice: Build your social network. But don’t try to do everything. Strategically choose what’s likely to be most beneficial. Stay with it. Measure it. Learn from what it has to tell you and what questions it raises. Who does your brand engage? What type of content resonates with readers?

Meet your readers where they are

There are many advantages to being on social media, not the least of which is that you can reach readers, clients, customers, and investors where they are—rather than depending on them to find you online. Now a days, being where readers are means better search results. That’s because search engines in recent years began including results from Facebook, Twitter, and other social media platforms. Driving readers from social media to your site improves your search engine score and improves your rank in the search engine algorithm. The more your social media posts are discussed and shared the better for your search results. So, if your “How Social Can Help Your SEO” post goes viral on Twitter, you can bet Google, Bing, and Yahoo! search will take that into account when someone searches “SEO”—placing your site nearer the top.

by Ed Carpenter — He’s a bad mutha … shut yer mouth.