Category Archives: Video tutorial

Grow Your Social Audience With (Pt. 2)

Last week, I introduced you to the social media listening and publishing application We learned how to set up campaigns and walked through the Actions dashboard of recommended interactions to handle. It was great.

Today, I want to show you’s Lead and Community tabs. The first helps you identify members of your audience that are ripe for outreach, whether for a sale, for a partnership, or as a potential clients. The second, my personal favorite, breaks down your audience into action groups, suggestion who to follow, who to unfollow, and who you need to re-engage with. Most important, it tells you why. With the click of your mouse you can understand your audience members better and know why recommends to connect with them for example.

Whala! No more flipping back and forth from your chosen social media listening and publishing to and your Twitter or Facebook account. All the information you need is pulled into, from when someone last tweeted to the days and times they liked something you posted.

by Ed Carpenter — Contact me for help with your content strategy.


Grow Your Social Media Audience Using (Pt. 1) is a social media listening and publishing platform that I love because it allows users to dive deeper into their relationship with audience members from right inside the application.

Want to know how many times some has liked your Facebook post or retweeted a status update? It’s right there in their profile. Want to analyze why recommends that you unfollow someone? Review when they last posted to that account, a month ago? Sorry Charlie, they’re fish bait now.

In this first review of, I show you around some of the best functions: From how to set up campaigns to why the app’s pop-up and light-box bios windows of your audience members can help you make better decisions about how to grow your audience and reach potential clients.

Are you a user? If so, I want to hear from you. What’s your favorite feature? What can’t you live without?

by Ed Carpenter — Contact me for help with your content strategy.

Buffer: How to Make Scheduling and Sharing on Social Media a Snap (Pt. 1)

Trying to keep up with the social media Jones’ can lead you to throw up your hands in defeat. It’s hard work. Some of you have written to ask how I consistently find quality content and the time to publish on social. Like you, I struggled. Than I found Buffer.

Honestly, I couldn’t do what I do without Buffer. It lets me schedule posts for multiple social media platforms, find and share great curated content my networks are interested in, and measure what’s a hit and what’s not — all inside the application.

If any of this sounds useful, check out my video tutorial on Buffer’s top features. What do you like best about Buffer?

This is the first in a two-part tutorial series on Buffer.

by Ed Carpenter — He’s a bad mutha … shut yer mouth.

Video: 3 Steps to Web-Ready Photos

If you’re looking for a quick and simple way to edit your photos for the Web, look no farther. Check our my 5 minute tutorial that shows you how to edit your photos in three easy steps:

  1. Crop
  2. Reduce size
  3. Save for Web

Slow-loading pages are something we’ve all encountered on the Web. Most of the time it’s because images or video haven’t been prepared properly before they were uploaded. Well, it’s not as complicated as you might think to fix that, even if you’re a novice. And you can do it with any photo editing software. I use Photoshop 6, but it’s just as easy with iPhoto or Picassa.

Find what’s most engaging

We all know that a good image means more viewers. The key is good cropping. I recommend that you think of the photo you downloaded from Creative Commons or your favorite stock photo outlet as a starting point, rather than the end product. Look for opportunities to improve the image. This means cropping the image to bring out or enhance the action or some detail, such as the expression on the subject’s face. The video shows you how.

Was this helpful? What right-sizing techniques do you use?

by Ed Carpenter — He’s a bad mutha … shut yer mouth.

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