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Category Archives: SEO
We get a lot of questions about SEO here on WordPress.com, and no wonder — you work hard on your site and want to get the word out! SEO stands for Search Engine Optimization. SEO recommendations are intended to help your site rank higher and more accurately in search engines, like Google. Say you write a blog about sailboats. When someone Googles “sailboats,” how many pages of results do they have to scroll through before they see a link to your blog? The goal behind having good SEO is to increase your website’s SERP (Search Engine Results Page) ranking.
On the busy internet, it can be tough to make your “sailboat” stand out from all the others.
Ideally, you want your link to be on the first page of results. The best ways to accomplish this are:
- consistently publish useful, original posts about sailboats; and
- promote your blog in intelligent ways to people…
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One common problem for bloggers is finding time to write fresh content. Yet, keeping a blog fresh is critical. If you’re still building contacts and recruiting collaborators, your blog will likely to have gaps. You might be tempted to re-post a cool piece you read by someone follow. It’s all about editor as curator these days right? Well…
I recently found myself weighing the benefits of original content vs. curation, the manta of “work smarter not harder” ringing in my head. I did some research. It turns out, there are some hard and fast rules to re-posting other bloggers’ works. Here’s what I found.
How to use other people’s content
1. There is no acceptable excuse for plagiarism. You aren’t Robbin Hood and writers and editors aren’t part of the 1 percent. You’re better than that.
2. Courtesy dictates that you ask a writer if you want to re-post their work in its entirety, according to Adam McLane, blogger and author of “A Parents Guide to Understanding Social Media.
3. Rather, choose a couple of sentences that summarize your point. Then, add your own analysis. Consider two paragraphs a maximum to re-post in its entirety.
4. Link back to the original content, of course. And give credit where credit is do.
Original content improves your SEO
“But by re-posting, I’m helping the author by spreading the word,” you might contend. In fact, you could be hurting the content you’re claiming to promote, according to Google’s Matt Cut. As ProBlogger Darren Rowse points out, Google’s algorithm gives bonus points to sites that are the first to publish something. It dings those that merely re-post.
“The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site’s content.” — Matt Cutt
Susan Surdan of Social Media 101 Artizone Digital suggests adding an opening and closing paragraphs that tell readers why you think the topic is worth their time. What rules for re-posting do you follow (Tweet @EdInOakland)?
by Ed Carpenter — He’s a bad mutha … shut yer mouth.