What would happen if you suggested that your institution’s homepage be taken over with kittens or an animated squirrel?

You wouldn’t get far. Or would you?

Oberlin College in Ohio devised a daring homepage heist in time for April Fools Day in 2012—it was so successful in driving traffic and social media interaction that they upped the ante last year (with added kitten cuteness).

Oberlin’s antics display a rare understanding of how our constituents behave online and what we can do to make them click.

In the February edition of CURRENTS, I explore how institutions can do a better job of developing and distributing “share worthy” content (see full article).

The Science of Sharing

Aim to create stronger emotional communion in the content you share

In 2009, University…