A Web Content Insider reader wrote in with a good question. One I thought more of readers might be wondering. Here’s his thoughts.

Too often I find these kinds authors recycle much of their material in subsequent books. How much of this material is original?

“Jab, Jab, Jab, Right Hook” is different from @Garyvee’s “The Thank You Economy” and “Crush it!” Those books try to convince readers that marketing has changed and that they have to evolve. #JJJRH is a how-to book for social media

marketers that’s filled with examples from every major platform (just like the one’s I outlined in my Cliff’s Notes, but in even greater detail). Want to see, feel, and sniff the stuff? #JJJRH shows you what to do and what not to do and why. It’s worth the $18.

by Ed Carpenter — He’s a bad mutha … shut yer mouth.