Monthly Archives: November 2013

Twitter’s New App Refines DM Experience With Suggested Users, Introduces New Interface Experiments

Your favorite social media tool is getting even better.

Do You Have Multiple Twitter Personalities?

Q: For you social media strategists: Do you separate your social media selves? e.g. marketing, hometown boostering, outdoor thrill seeking? I started my Twitter handle as a quasi personal-professional tool but I’m thinking about a divorce. What’s your experience?

Share your experience. Tweet me or leave a comment.

by Ed Carpenter — He’s a bad mutha … shut yer mouth.


Curating With!

USF Scoop.ItI’m lucky to work with an innovative social media team. They’ve led the way in turning an anemic online social community of about 50 at the University of San Francisco into one with hundreds of contributors and an audience of more than 60,000. How great is that!?

What used to be a few campus faculty, media folks, and interested students is now open to almost anyone who publishes content on Facebook, Twitter, Instagram, and other channels with the #USFCA hashtag. The university’s social media team track the #USFCA content and then choose the best to “scoop” — publishing what they find on the curated platform to be read and shared.

Be the #hashtag

So what is this newfangled curation platform? founder Guillaume Decugis visited campus to talk more about it. He praised #USFCA and highlight other brands like Ashoka Communty’s Change Making Today campaign. Check out Guillaume’s Slideshare and watch USF E-communications Director Thomas Listerman talk about the difference has made at USF.

Not only has improved the social community on campus, it has advanced USF’s brand and it’s only been in use for about six months. What do you think of

by Ed Carpenter — He’s a bad mutha … shut yer mouth.

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