Monthly Archives: June 2013

Raise your profile with Google Authorship

The evolution of social

The evolution of social.

It’s hard to know what social media is worth your time, professionally speaking. I often hear people’s frustration. “I don’t have time for Facebook, Twitter, Google +, Tumbler, Pinterest, LinkedIn…” The list goes on.

So how can you get the most bang for your buck? For better and for worse, Google is where it’s at. At least for now. If you want Google Search to find you, you’ll want to look into Google Authorship.

Google search has changed

It’s a simple idea. Your photo appears next to your content as a call-out. It instantly sets you apart and attracts the eye. This tool goes hand-in-hand with Google’s new focus of using search to connect searchers with people and organizations that have some expertise on the topic.

You’ve almost certainly seen this and maybe you’ve thought how did they do that? Now you can.

1) First, establish a Google + profile.
2a) If you have an email address that matches the website domain of the organization where you publish then register it here in 4 easy steps and you’re ready to go.
2b) If you don’t have an email address that matches, then you can connect your Google + account with your website in 3 easy steps, if you can access the html view of your website.

If you don’t have full access to your site’s html, say because you use a blog site, don’t give up. Try this simple workaround, I came up with.

Stuck? Try this workaround

3) Publish your Google + profile ID (That’s the url with the long string of numbers that’s unique to your Google + profile on your homepage e.g. It will create a hyperlink on the page. Unfortunately, it can’t be “hidden” in widgets, comments, tags, and other places — at least not in

Think you’ve got it? Test it out here. Still stuck? Shoot me an email or tweet me!

by Ed Carpenter — He’s a bad mutha … shut yer mouth.


3 ways to love your blog and get others to love it too: branding, design, social


Building a better, stronger, faster Web Content Insider blog.

Welcome to Web Content Insider, my revamped blog about, you guessed it, web content best practices. It’s been overhauled for better branding and SEO, and easier sharing via social media. I first rolled out the blog seven months ago, making good on a promise to myself. It was an experiment.

Since then, I’ve connected with dozens of bloggers and industry experts. I hope that’s just the beginning. And every week I learn something new about content marketing, blogging, the use of images and design, and tactics for building readership. It’s exciting. It’s re-energizing. So, in that respect, the blog has been a success.

A blog by any other name

1. The new iteration improves on branding with a more memorable name and imagery carried across multiple platforms.

2. It takes advantage of a simple yet eye-catching and elegant design.

3. It directly links with Google + and Pinterest, expanding on previous connections with Twitter and LinkedIn, for better SEO. That’s in addition to better SEO from a new url and name.

All-in-all, some substantive improvements. Don’t you think? Next up, I plan to devote more energy to recruiting guest contributors from among my industry connections. Ideas include someone in public relations and branding, a graphic designer, a videographer, and, perhaps, a certified Mac expert. What web content topics do you want to know more about? Contact me via the form on the About page or just tweet me.

See you online—

by Ed Carpenter — He’s a bad mutha … shut yer mouth.

Our Predicament…

Communications and marketers are trained to get attention by creating content. But the more content there is the less attention there is. The more free content there is the more expensive attention becomes. More @GerryMcGovern

by Ed Carpenter — He’s a bad mutha … shut yer mouth.

%d bloggers like this: