How your site can bling like Bing
I came to web content from journalism. I was a writer and editor. Sure, I took a photo here and there for a story. But I had no doubt when I started in this business that words and how I put them together mattered most above all else.
Today, I handle images and videos weekly, even daily. I read upwards of 100 web pages in a week. I’m here to tell you, I was wrong. I’m a changed man.
Don’t misunderstand, the stories on your website are critical. Good writing and editing re-enforce your company or nonprofit’s brand and allow visitors a glimpse into who your are and what you’re about. The problem is that visitors these days have so much going on they won’t stick around without good imagery to hold their attention. The flip side is that visitors will stick around for good imagery, assuming your site has what they’re looking for.
The good news is that you can use visitors’ tendency to peruse good imagery to your advantage. I call it the Bing Effect. More web sites are combining a minimalist approach with imagery and search as the focus to capture visitors’ attention. Boring government web pages? Not these.
While this elite group of pages might be at one end of the spectrum, they re-enforce my point that imagery deserves serious consideration and the appropriate budget to back it up compellingly.
by Ed Carpenter — He’s a bad mutha … shut yer mouth.