There’s more to the story (Vol. 2)

MemphisCollegeofArtCompare this page from Memphis College of Art (MCA) to the one from Wooster College [There’s more to the story (Vol 1)]. Does the MCA page tell a story? If you had to summarize the page in a sentence, how would you describe it?

I’d suggest that this page tells the story of the environment students’ can expect to find at MCA, as much as anything. It does this with imagery but also by highlighting visiting artists and exhibitions on campus.

While both pages share a number of essential elements: image centric, a scrolling column of campus happenings, and contrasting color to cue the reader, they each tell a very different story. Importantly, they do this before the reader has to do any reading at all.

Which page, MCA or Wooster College, do you prefer? Without spending time analyzing your thoughts, can you explain why?

by Ed Carpenter — He’s a bad mutha … shut yer mouth.


About Ed Carpenter

Content Creative | Brand Journalist | Photos | Maps | Videos

Posted on January 8, 2013, in Business, Higher education, More to the story, Nonprofits. Bookmark the permalink. Comments Off on There’s more to the story (Vol. 2).

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